Virtual Worlds for Event Planners


A great ally for event organizers

Technology continues to permeate every facet of our day to day life, from the most personal to professionals levels. In the last decade or so, technological advances have especially exploded for corporate events. And although there are many innovative trends that can be found in these meetings, one in particular has marked its evolution.

Virtual technology, a tool that has an increasingly more important role in business events. The union of virtual worlds with corporate meetings has allowed the birth of immersive, innovative and unforgettable experiences.

Therefore, virtual world platforms already are, or at least should be, part of an event planner’s daily agenda given that the possibility of attending a meeting without having to be there in person is the immediate future of this sector.

We live in a digital age, and in recent years virtual events have become the most effective method to connect people in a remote way, through a virtual environment that ends the restrictions of physical environments.

They are highly effective tools especially when a company has several offices in different geographical areas, if their employees work remotely and when the participation of a large number of attendees is sought.

Therefore, when an event organizer considers how to plan a virtual event and what steps to take, it is important to know all the applications and scenarios where this technology can bring extraordinary immersive and, of course, creative value.

The advantages of these types of meetings, whether for videoconferences, virtual training activities, webinars, online conferences, or other more complex events that we will see below, are endless.

The most important ones are found in the fact that they have an immediate impact on the growth and visibility of companies. They allow us to minimize costs and time if we compare them with a face-to-face event, and also, as are online events, physical and hourly limitations they are eliminated.

3 Ideal Scenarios for Virtual Worlds:

Virtual 3D technology allows to recreate almost life-like scenarios making them increasingly popular for all kinds of online events, from the simplest to the most complex, turning them into immersive and innovative experiences.

These are some of the most popular virtual events that have evolved in recent years:

1. Virtual Job Fairs

An efficient way to job hunt is something that both companies and candidates are always looking for. Human Resources departments have no other options than to find innovative formulas that facilitate this process.

Aiming to find a point of direct and rapid contact, virtual job fairs were born, and are currently the preferred job search space for companies, employment agencies, and universities, leaving aside the classroom modality.

The main reason is that with these types of meetings, both organizations and candidates have clear advantages. Companies can find talent in a cheaper and quicker way, while the candidates have the possibility of turning in their CVs directly, without having to travel and without intermediaries.

In addition, the experience is totally different from the more traditional ones, since virtual job fairs incorporate 3D technological elements that recreate real situations, such as the use of interactive 3D avatars that simulate each of the remote candidates and those responsible for recruiting.

They also offer another set of essential elements, such as video and chat applications, through which candidates can send their questions to the recruiters live or even conduct interviews in real-time.

2. Team Building

Being a team player is one of the most valued skills sought after by professionals, so companies are strongly committed to include in their corporate policies actions designed exclusively for their employees. This is what is known as Team Building: activities aimed at developing skills of workers such as leadership, problem solving or decision making.

Remote work is more and more common nowadays, and in this environment, Virtual Team Building events offer interesting alternatives to connect physically separated people.

Virtual games for Team Building, online meetings or interactive chats in which to share ideas and experiences are some of the proposals from which remote employees can benefit.

One of the most interesting scenarios that we have seen is virtual Escape Rooms, an activity that was previously carried out in physical spaces and has started to be replaced by virtual worlds. Attendees can participate from any device with an internet connection, and have the option of using VR glasses or other accessories, depending on the event software they choose.

This innovative proposal is offered by some platforms such as Virtway, thanks to the development of advanced technology that simulates real experiences in a virtual world. Through its applications, totally immersive environments are created with spectacular results. Each participant has their own custom-designed avatar and can interact and communicate by having live conversations by voice over IP in a very natural way.

3. Virtual Classrooms for Businesses

In-company training is an area that is exposed to major technological changes and virtual classrooms are becoming very important within the Human Resources departments.

This training should not be limited to employees doing online courses with interactive content, but should go a step further and offer their assistants the possibility of receiving virtual teaching with the maximum possible interactivity.

In this environment, virtual classrooms within companies take on a special importance as they are platforms that allow the creation immersive and very real experiences for the training of employees.

This type of events is essential to motivate millennials at work, these new generations of talented folks are increasingly their demands for organizations. They are young people who demand stimulating and out of the ordinary experiences, so these alternatives are tailored to their needs.

These 3 scenarios are just an example. There are countless virtual meetings adapted to the specific needs of each company, and undoubtedly, new alternatives for the organization of events will be born. The virtual transformation will continue to expand at a rapid pace in corporate environments, and managers must consider virtual worlds as an essential element that should not be lacking in business growth strategies.

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